The Audemars Piguet and
Swatch collaboration
About Us
THE VISION BEHIND THE COLLABORATION
True innovation begins with audacity. The Royal Pop collection was born from a shared mission by Audemars Piguet and Swatch to challenge the traditional boundaries of Swiss watchmaking and inject an explosion of joyful boldness into high horology.
This historic partnership was driven by three core pillars:
Next-Gen Inclusivity: Demystifying high-end design by making the legendary architectural DNA of the Royal Oak accessible to a younger, broader generation of global collectors.
Creative Audacity: Stripping away the serious conventions of luxury to fuse Audemars Piguet’s iconic octagonal geometry with the vibrant, modular "wear it your way" spirit of Swatch POP.
Preserving the Craft: A collaboration with a deeper purpose—100% of Audemars Piguet's proceeds from this release are being donated directly to fund initiatives that preserve and pass down traditional, rare Swiss watchmaking skills to the next generation of master artisans.
Royal Pop isn’t just a new way to look at time. It is a celebration of heritage, design freedom, and a hands-on invitation to shape the future of wristwear.
Wear it your way
Channeling the modular design of our iconic POP line, each watch in the Royal Pop Collection adapts effortlessly to your style. With three lanyard lengths and other accessories like a removable stand, you can wear it or showcase it in your own unique way. Accessories are available exclusively online.
Funding Future Watchmakers (Charity & Legacy)
Audemars Piguet is donating 100% of their proceeds from the Royal Pop collaboration to fund a dedicated initiative. This initiative directly supports the preservation and transmission of rare, traditional Swiss watchmaking skills to the next generation of young talent.
Attracting the Next Generation (Inclusivity)
Audemars Piguet watches normally cost tens of thousands of dollars, making them out of reach for young people. AP’s CEO, Ilaria Resta, explicitly stated that they wanted to be inclusive to a broader, younger audience. By dropping a watch in the $400 price range, they are introducing younger generations to high-horology design and mechanical watchmaking early.
The Joy of Creative "Audacity"
We wanted to prove that high-end watchmaking doesn't always have to be stiff, serious, and ultra-luxurious. They wanted to inject "joyful boldness and positive provocation" into the industry. Their goal was to see what happens when you strip the heavy stainless steel off a Royal Oak and give it the colorful, modular "wear it your way" freedom of a 1980s Swatch POP.
